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Short breaks preferred

Two fifths of travellers have had a weekend getaway since the coronavirus pandemic began.

A new study has found that nearly 40 per cent of people have either travelled back to their hometown or gone on a short break during the health crisis, with more than one fifth planning a holiday in the next few months.

And for those that do want to travel, nearly three quarters were wanting to travel domestically rather than head abroad for their trip away. However, women preferred to travel for longer trips than their male counterparts.

Ramakant Khandelwal, chief marketing officer at PAYBACK India, said: "Businesses are most impacted by the change in behavior of their loyal members. Hence it is important to measure the sentiment of the loyalists, to gauge the true impact. PAYBACK has created an integrated digital platform that provides brands with an opportunity to engage with the relevant member-base via meaningful conversations, be it for brand promotion or for consumer research. The current environment, which is replete with uncertainties, requires us to use the right data and levers to navigate the business challenges. We are launching our first study, and now look forward to partnering with more brands on their consumer engagement strategies."

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