A new study by Expedia has revealed that 53 per cent of travellers have been starved of a holiday this year and are dreaming about heading abroad next year, with nearly a third (31 per cent) actively planning to head abroad in the next 12 months.
And there is a lot of hope pinned on the vaccine. as 57 per cent of those surveyed said they would be more comfortable travelling if they had the vaccine. And a similar amount of people, six in ten, said they would be more comfortable travelling if social distancing is put in place.
Monya Mandich, vice president of global marketing at Expedia Group Media Solutions, said: "As the world keeps a watchful eye on vaccine news, and people continue to crave a change of scenery or opportunity to catch up with loved ones, we know the pent-up demand for travel will grow.
"COVID-19 has driven a seismic shift in traveler preferences and influences, and understanding these changes is critical to recovery efforts and future marketing strategies. The new research provides insights into the steps travel brands can take to reassure and connect with travellers as they begin researching, planning and booking again."