The photo sharing site has encouraged more people to go out and see the world, according to photographer Chris Burkard, who claims his photographs have encouraged people to travel to a particular location.
Burkard, who has more than two million followers on Instagram, shared: "Now you're less than 10 clicks away from seeing an image on Instagram to purchasing a ticket to go there. I've met people who have traveled to places because of my photographs, and I don't mean that in an egotistical way ... [That] wasn't happening 10 years ago.
"The only way we're going to get people to go out there and care about these places is if we get them there. That's the first step to being a conservationist - caring about it. It's never been more cool to be in nature."
However, Burkard says there can be drawbacks to this too - for example, people travelling somewhere and not getting to do what they've seen on social media because they need a permit or permission from someone.
Burkard added to the National Geographic magazine: "I often share the background story, especially if we've gotten a permit to go somewhere or do something other people normally wouldn't be allowed to do. I think a lot about social media's role in tourism. Now you can almost curate your whole experience based on the images you see online, and it's an unnatural approach to travel. It makes me wonder what happened to exploration."