A study has found that people took, on average, seven business trips a year and choose to extend more than half of them (58 per cent) for leisure reasons.
And 40 per cent of people admit to proactively saving for the leisure portion of their business trip, even before it is scheduled, whilst nine out of 10 set aside money particularly for this part of their vacation.
Andrew van der Feltz, senior director, EMEA and APAC for Expedia Group Media Solutions, said: "Indian bleisure travelers are willing to travel further and budget more for bleisure trips than any other nation, which underscores the importance of reaching this audience. As the Indian bleisure market continues to grow, this research will empower marketers to strategically target and convert this valuable and growing group of travelers within the condensed research and booking window. By showcasing unique experiences and activities, which are influential factors during the decision-making process, every destination, hotel, restaurant, attraction, airline and more can entice Indian business travelers to extend their trip for leisure."