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TripAdvisor launch new personalised features

TripAdvisor are planning a "more personalised" community.

The travel and restaurant website - which features reviews of a wide range of restaurants, hotels and activities both here and abroad - have launched a new feature to create a seamless "planning and discovery" website and app.

Stephen Kaufer, CEO & co-founder of TripAdvisor, said: "TripAdvisor is poised to disrupt the travel industry once again as we create a more personalized and connected community. The new TripAdvisor is the one travel site that brings together social-assistive tools, amazing content and our existing booking capabilities to merge the joy of planning and discovery together into a single experience. We are assisting our members at each step of their journey as we become a more personalized, inspirational and useful TripAdvisor."

And TripAdvisor has partnered with other companies, who have uploaded a string of inspiring and helpful travel content".

Chris Thorman, Vice President Community Products & Growth at National Geographic - who are one of the companies that have posted content - added: "National Geographic wants to reach our customers wherever it is they are consuming content. We want to be available on all platforms allowing people to engage with our brand and content wherever and whenever they choose. We're excited to be among the first publishers to join the new TripAdvisor, further expanding our travel footprint. As a global media company, we're always seeking new opportunities to share our awe-inspiring articles, photos and video content, and a partnership with TripAdvisor allows us to do just that."

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