Scientists at the University of China have revealed that those travellers who opt to set sail for their holidays see the most benefits to their post-holiday mood for up to six months afterwards.
The abstract of the study, published in International Journal of Tourism Research, reads: "Growing evidence suggests that travel may serve as an effective intervention of subjective well‐being (SWB). This study develops and empirically tests a psychological model that describes the links of travel experience and SWB. This study also compared the short‐ and long‐term effects of the tourist experience on SWB. Our results identified 3 dimensions of cruise experience, namely, emotional experience, relational experience, and thinking experience. In the short term, happiness from cruise travel is created mainly through emotional and relational experiences. The long‐term effect of cruising travel is largely derived from thinking experience. Theoretical and management implications were discussed."
Research was conducted on 300 tourists, who were given a psychological questionairre on their return from their cruise holiday.
It comes after it was revealed demand for cruise travel has continued to grow, with a study by Cruise Lines International Association revealing that demand for these type of holidays has increased a whopping seven percent between 2017 and 2018, with 28.5 million passengers taking to the seas in those 12 months.
Kelly Craighead, president and CEO of Cruise Lines International Association (CLIA), said: "It is not surprising that cruise travel is on par with overall international tourism growth. Cruising makes international travel accessible for travellers worldwide and it is apparent in the 2018 CLIA global passenger findings. From a renewed interest in cruises to the Mediterranean to a significant increase in adventure cruising, travellers are embracing cruise travel more than ever before."