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Consumers' future travel needs

Consumers have set down what they want from future travel.

With the world becoming more technologically advanced, it has been revealed what customers want the most to make their travel smoother.

A study by eDreams revealed that when travelling, a whopping 56 per cent of people are looking for open spaces with games, cinema and entertainment whilst expectantly, 54 per cent of people like the idea of having free Wi-Fi and streaming services on-board their flight. Logistically, it has not been quite worked out yet but over half (52 per cent) of people want to have their favourite food items delivered on board their aircraft.

However, people are also requesting faster or supersonic planes (52 per cent) or even electric planes (38 per cent).

Unsurprisingly, only 2 per cent of people would like to see services kept as they are today.

It comes after a separate study revealed travel brands must adopt technology to stay current.

A study by CMO Council's Geo Branding Centre and AIG Travel has revealed that more and more consumers are using technology in one way or form for holiday inspiration, booking and sharing and rating their experiences too.

Donovan Neale-May, executive director of CMO Council's Geo Branding Centre, said: "The message from today's leisure traveller is clear: Travel brands from airlines and resorts to destination and location marketers need to be digitally empowered and data-driven in their go-to-market practices. The impact and influence of how people find, select, book, secure, share and rate their travel experiences in the connected economy has brought on record travel numbers that are not likely to slow."

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