The new products have been designed to "make everyday life better" and "enjoy the moment, have peace of mind, and connect with loved ones".
They include the all-new Echo, Echo Dot and Echo Show,
plus the Fire TV Stick and Fire TV Stick Lite.
And to help the planet, all of them are made with 100 percent recycled aluminium and recycled fabric, and have a low power mode.
The 4th Gen Echo is priced at £89.99, the Echo Dot is £49.99, and comes in charcoal, glacier white, and twilight blue.
The Echo Show, which Amazon has revealed is a "complete re-imagination of Alexa with a screen", will make for effortless video-calling with its 10-inch display and costs £239.99.
The updated Fire TV Stick comes in at £39.99 and the new Fire TV Stick Lite is just £29.99.