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Instagram encourages users to post shortform videos over longform

Instagram encourages users to post shortform videos over longform

Instagram has no plans to focus on longform videos.

Boss Adam Mosseri insists the Meta-owned social media app is all about connecting with friends and sharing short videos, and he believes the point will be lost if people are to busy watching lengthy clips to interact with one another.

In a clip shared on his own Instagram page, he explained: "A creator asked me recently: “are we going to do longform video on Instagram?” The answer is no and I wanted to explain why.

"We do a number of different things on Instagram but at the heart of it there are really two jobs. One: connecting you with friends. Two: helping you explore your interests, usually through shortform video.

"It turns out that those two things are symbiotic. You see an amazing video that makes you laugh out loud from a comedian doing a bit, and you send it to someone who you know is going to laugh just as loud as you did. Or for me, I see a highlight of an amazing soccer goal or trick, and I send it to someone who I know loves soccer as much as I do. So these things are about connecting with friends over your interests.

"It turns out longform video is less symbiotic with these other jobs. If you watch a 10- or 20-minute video, you see less content from friends, you interact with your friends less, and you’re actually less likely to send that content or that video to a friend. So we’re not going to go after that business because it’s part of our core identity to connect people with friends and we don’t want to undermine that by going after longform video."

Mosseri accepts that there will be a lot of users out there who disagree.

He signed off: "We understand shortform video doesn’t always do that, but it can. We try and prioritise shortform video that does.

So let me know down below the comments what you think. I’m sure there are going to be a lot of hot takes on this one."

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