The video sharing platform currently hosts a paid-for service which allows customers to watch original content known as YouTube Originals - which is comprised of shows posted only to the paid-for service - but according to new reports from The Hollywood Reporter and Variety, they could be set to scrap that idea in favour of making the content free for everyone.
Currently, the only way to watch YouTube Originals is through the premium service known as YouTube Premium - or YouTube Red in some countries - which will set each customer back £12 a month.
As well as the exclusive shows - which include 'Karate Kid' spin-off show 'Cobra Kai', and 'Step Up' side project 'Step Up: High Water' - YouTube Premium customers also get the added perks of ad-free and offline viewing.
In the reports, it was suggested that buzz around YouTube Premium has been low, as whilst the platform has "hundreds of millions" in the budget to buy shows for the service, competitors like Netflix and Amazon have "several billion" to put out higher budget fare capable of winning at award shows.
A YouTube spokesperson said in a statement to Variety: "As we look to 2019, we will begin making all our YouTube Originals ad-supported to meet the growing demand of a more global fanbase.
"This next phase of our originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube generation."
If YouTube does make its original content free to everyone, it's unknown what will happen to YouTube Premium, but some suggest it could be scrapped altogether, whilst others believe the price will be reduced to compensate for the only perks being offline viewing and ad-free content.