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Instagram shifting focus away from likes and followers

Instagram is set to shift its focus away from likes.

The social media site - which is owned by Facebook - will get an overhaul designed to put its users first and is testing to find a way of making the experience "less pressurised" for people engaging on the app.

At the company's F8 developer conference this week, Instagram's vice president of content said the image sharing network is looking at making follower counts less prominently featured, while the likes counter will be made private.

The changes are meant to help users focus on connecting with other people rather than competing for likes and followers.

Meanwhile, Facebook CEO Mark Zuckerberg has revealed that Instagram will have an improved camera experience for its Stories feature.

Create Mode will give people the chance to start a Story without needing to upload a video or photo in the first place.

You'll be able to start a Story using quizzes, stickers, countdowns or simply just some text.

Furthermore, Donation stickers are also set to launch allowed users to start fundraisers on the app.

Also coming soon are enhanced shopping functions as the team look to combine public browsing and private transactions.

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