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Disney CEO reveals why Twitter deal collapsed

Disney decided not to buy Twitter because of the "nastiness" on the platform.

The company's CEO Bob Iger has opened up about his gut decision to back out of a deal at the last minute, and he stunned the social networking site's owner Jack Dorsey when he called to let him know he was pulling the plug.

Speaking to the New York Times, Bob explained: "The troubles were greater than I wanted to take on, greater than I thought it was responsible for us to take on.

"There were Disney brand issues, the whole impact of technology on society. The nastiness is extraordinary.

"I like looking at my Twitter newsfeed because I want to follow 15, 20 different subjects. Then you turn and look at your notifications and you're immediately saying, why am I doing this? Why do I endure this pain?"

He noted that social media has the capacity for "a lot of good", but he couldn't commit to the idea of taking on the negative side too.

He added: "Like a lot of these platforms, they have the ability to do a lot of good in our world. They also have an ability to do a lot of bad. I didn't want to take that on."

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