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Travel demand is still high

Travel demand is at an all time high.

A study by American Society of Travel Advisors (ASTA), titled 2020 Back to Normal Barometer, found that many were keen to head abroad and explore the world again following the coronavirus pandemic.

When participants were asked, 'If the pandemic suddenly ended tomorrow, what one large discretionary purchase would you make', nearly half (46 per cent) admitted they would love to take a trip somewhere else, whilst one fifth (20 per cent) said they would remodel their home and 19 per cent would purchase a new vehicle.

And when it does come to travelling, some are already out on the road, with ,ore than half (55 per cent) travelling more than 100 miles this summer whilst nearly a third (27 percent) travelled 250 miles or more.

Zane Kerby, president and CEO of ASTA, said: "This is good news, though not entirely surprising. Travel advisors have their finger on the pulse of this industry, and our members confirm the study's findings: Travellers are thinking and dreaming of travel like never before. The data speaks for itself. Travel remains the top priority for discretionary spending."

Jennifer Hardy, a travel advisor with Cruise Planners, added: "Last week, I booked a couple on a 27-night 'Pacific Crossing' from Seattle to Sydney in a Club Class Mini Suite on Princess. All my recent inquiries are for seven or more nights. People are desperate to travel again and want to make up for lost time."

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