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British Airways is to launch an Amazon-style booking app

British Airways is to launch an Amazon-style booking app

British Airways is to launch a booking app.

The flag carrier of the United Kingdom hasn't really "embraced technology" since the advent of the Internet but now they are looking to "improve" passenger experience with the onset of a new Amazon-style app.

BA’s chief executive Sean Doyle, told The Telegraph: "We’ve done upgrades before, but this one is very different. It’s embracing technology in a way we haven’t done since the dot.com boom and looking ahead at future proofing the business.

“The website’s been around for 22 years. We were leaders in it many years ago and we’d improved it down through the years. But we’ve been falling behind and we need to catch up and leapfrog the rest. So we’ve scrapped the old one and built a new one from the start."

The airline boss also noted that the new app will be rolled out in the coming months and that it will be "simple and easy" to use.

He added: "You’ll begin to see the new one rolled out for the customer as we get into the second half. It’s simple and easy to use, the resilience is better and it’s more convenient.

"It will be three clicks and you can check out.

"The most important thing about an app is that the repeatable processes, that people rely on time and time and time again, work well."

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