A study has found that 85 per cent of people hate missing out on experiences because they can't head abroad - whether it be because they're too busy or can't afford it.
People are usually most devastated about missing out on family and friends' life moments such as weddings, anniversaries, christenings and baby showers (45 per cent) compared to missing a concert (39 per cent) or a sporting event (35 per cent).
Brigit Zimmerman, senior vice president of Air and Vacation Packages for priceline.com, said: "For every trip, there's something on the line, whether it's friendship, family, or wellness. Our research tells us the number-one reason that prevents consumers from traveling is cost and we offer thousands of hotel, flight and rental car deals daily, making it easier to get to important life events, on any device, and at the last minute."
It was previously revealed that two thirds of people find it "exciting" travelling to a new destination. When it comes to adventure seeking, a third of British people (31 per cent) only do something adventurous once a year or even less, whilst nine per cent of people admit that they never look for adventure at all. However, for seven per cent of Brits, they like to aim to go on an adventure every single day.
The release of the Adventure Index comes as Ben Fogle launched his newly expanded Great Adventures for Celebrity Cruises.
He said: "It's great to see that Brits still want to get out, see the world and experience a real adventure - despite the tyranny of technology! I want the excursions I've created for Celebrity Cruises to inspire them to continue sharing my passion for adventure - and to get their dopamine hits from daring to do something different."