The US company - famous for its Pantone Matching System - has revealed the four most popular colours featuring in inspirational travel photos across all social media.
The four colours are 'Island Paradise', which is an aqua colour that inspires us to head to the wonderful beaches around the world whilst 'Eden' is a dark green, pointing towards forests. 'Salmon', a coral pink reminiscent of sunsets and the earthy 'Brandied Melon' link to the natural world and the flora across the globe.
Stephanie Stabulis, the Senior Strategy Director for HireInfluence, who oversaw the study, said: "Inspirational travel photos on social media platforms such as Instagram play a huge role in how consumers are selecting their next destination. Colour and quality can generate impressive organic reach and engagement for these photos and help generate that must visit feeling in social audiences."
As part of their study, the Pantone Color Institute also wanted to find a destination which incorporated these four colours the best and Carlsbad, California, around half an hour from San Diego, topped the list.