A study by Visa has revealed that the Asian country is the most visited in the last couple of years, overtaking the United States. Residents from the Asia Pacific region rate Japan highly whilst Americans prefer continental Europe but Mexico, Canada and Japan also rank towards the top too.
Writing in the foreword for the report, they shared: "The travel and tourism industry continues to play a significant part to global economies. According to the World Travel and Tourism Council (WTTC), travel and tourism generated US$7.6 trillion in 2016 - 10.2 percent of global GDP. This is expected to grow by 3.8 percent in 2017. There were 1.24 billion international tourist arrivals in 2016 despite the increasing and unpredictable security risks and political instability. With visitor spending matching that growth, this industry remains an exciting one with significant opportunities for the world's largest industries. Considering the scale of the industry, it is vital to analyze and understand the travel behavior and tourism spending patterns of these global travellers to help unlock the potential this industry presents to developed and emerging economies alike. Tourism provides a gateway to economic progress by helping to grow revenue, promote job creation, and accelerate infrastructure development. And with increased acceptance of reliable and secure electronic payments, every traveller who uses a card to pay or buy goods and services is exponentially contributing to growth."
And when it comes to spending money abroad, Saudi Arabians are the top spenders whilst Chinese, Australians, Americans and Kuwaitis make up the top five.