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Family travel expected to increase

Family travel is expected to increase by 25 per cent in the next four years.

GlobalData, a leading data and analytics company, has predicted that there will be an increase from 300 million trips in 2017 to 376 million in 2022.

The report, titled 'Key Trends in Family Travel', also revealed that family travel is accountable for about 30 per cent of tourism.

Sara Grady, head of Travel & Tourism for GlobalData, said: "As disposable income grows and emerging markets open their borders, we will see trends like multi-generational travel drive trips forward, particularly from hugely valuable source markets like China, and this represents a massive opportunity for the industry if it is able to tap into the specific needs of this complex cohort ... Family travel is moving beyond the traditional sun and beach getaway to offer families some much needed time to reconnect with each other and create lasting memories, increasingly in unique destinations, or on niche holidays, from cultural trips to activity-filled adventures. It has never been so essential to offer travellers something beyond the norm to stand out from the crowd and that caters to their specific demands, irrespective of where they are from."

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