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Travellers want to be more sustainable

Nearly three quarters of holidaymakers want to travel more sustainably.

A study has revealed that 71 per cent of people believe their preferred travel company should offer more sustainable travel options, but nearly half (46 per cent) think it is harder for them to make these eco-friendly choices whilst on vacation than in everyday life.

And over half (52 per cent) of people have confessed to altering their behaviours whilst abroad to be more sustainable.

Pepijn Rijvers, SVP & Head of Accommodation at, said: "This is the fourth consecutive year that has commissioned its sustainable travel report and it's heartening to see the sustainable travel motivations and intentions amongst travellers, though it's clear that complex challenges continue to exist when it comes to fully realising these. As a global travel leader, we are continuously looking at ways we can innovate across our platform, from accommodation to experiences and transport, testing different ways to best surface information and support customers in their sustainable travel choices, as well as providing support and investment to foster innovation in the sustainable tourism space through our Booking Booster, Cares Fund and Cares Lab start-up programs. It's important that all those in the travel ecosystem, from established companies to start-ups, destinations, accommodation, transport and attraction providers as well as travellers themselves, come together, as it's only through collaboration that meaningful change will continue to gain momentum."

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