A study by the United States Tour Operators Association (USTOA) has found that, on average, US residents are keen to take 2.2 international vacations in the next 12 months, and nearly two fifths of those surveyed are keen to travel more this year than last.
And when it comes to their reasons for travel, a whopping 92 per cent of those surveyed said they chose their destination because they wanted a chance to experience different cultures whilst 89 per cent wanted to travel to find a new adventure. And 83 per cent would like to try different cuisines when they head on holiday whilst 87 per cent of respondents insisted they were more focused on making memories over acquiring material things.
USTOA CEO Terry Dale said in a statement: "The results are extremely encouraging for both our membership, as well as the travel industry as a whole. Not only are American travellers not slowing down, but cultural curiosity and exploration are driving them to travel deeper and connect more personally to the destinations they visit."