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Google explains reason behind new Gmail logo

Google has explained the reason behind it's new multi-coloured Gmail logo.

The tech giant decided to swap out the red M on a white background with their signature red, blue, green, and yellow colours to signal the fact "the lines between [their] apps have started to disappear".

The last time the logo was changed was in 2013, and Google wanted the rebranding of G Suite, which is now known as Google Workspace, to represent that.

Javier Soltero, the vice president and general manager of Workspace wrote in a blog post:

"10 years ago, when many of our products were first developed, they were created as individual apps that solved distinct challenges—like a better email with Gmail, or a new way for individuals to collaborate together with Docs.

"Over time, our products have become more integrated, so much so that c. Our new Google Workspace brand reflects this more connected, helpful, and flexible experience and our icons will reflect the same."

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