The footwear manufacturing company have released their Adapt BB shoes, specially made for those who like to play basketball, to help change the fit of the shoe within a few seconds.
The shoe works by using a custom motor and gear train that is able to sense the tension the foot needs and then adjusts the shoe to keep the foot snug. The FitAdapt technology then tightens the shoe or loosens it to help with blood flow, using the touch of a button or a quick click on the accompanying smartphone app.
Eric Avar, Nike VP Creative Director of Innovation, said: "We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes. During a normal basketball game the athlete's foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete's experience."
The smartphone or button element controls the tightness of the shoe by being able to undo or retighten the laces.
Explaining what prompted them to come up with the idea, they wrote on their website: "Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at any given time based on the sport, its duration and on specific movements, like a slashing cut to the basket, 'perfect fit' is a floating target."
The Nike Adapt BB with FitAdapt technology is expected to be released next month.