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Snapchat launching Spider-Man: Far From Home AR Lens

To celebrate the release of 'Spider-Man: Far From Home' Snapchat has teamed up with Sony for the new Spider-Man AR (Augmented Reality) Landmarker Lens.

Fans of the web-slinging Marvel superhero - who is played by Tom Holland in the current franchise - and supervillain Mysterio (Jake Gyllenhaal) will be able create videos of the two characters when they are by the world famous landmarks, Buckingham Palace (London), Eiffel Tower (Paris), Flat Iron Building (New York) and Chinese Theatre (Los Angeles).

Elias Plishner, EVP Digital Marketing, Sony Pictures Entertainment, commented: "In Spider-Man: Far From Home, Peter Parker travels the globe, so it only made sense to enable Augmented Reality effects for Spidey fans around the world.

"Sony Pictures could not be happier to partner with Snapchat and their new Landmarker Lens "Technology to transform iconic landmarks in various cities into a first of its kind Spider-Man experience."

It works by using the Lens carousel when near to any of the four locations and selecting the Spider-Man icon, the screen will tell the user to find the building.

After aiming the phone at the buildings, they can then see Spider-Man and Mysterio appear on the screen.

Gyllenhaal's alter-ego appears in a cloud of smoke and Holland's Spider-Man swings into the frame before allowing Snapchatters the chance to get the ultimate tourist selfie with the superhero.

The Lens will be available from June 26.

But for those who aren't able to visit the landmarks, they can use the Spider-Man Selfie Lens that will be live on Snapchat two days later.

'Spider-Man: Far From Home' hits cinemas on July 2.

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