Please enable JavaScript to experience the full functionality of GMX.

Samsung accused of false advertising by Australian watchdog

Samsung has been accused of misleading customers over the water resistance of its Galaxy phones.

An Australian consumer watchdog has announced it is taking the South Korean tech giant to court over claims the company's Galaxy phones are not as waterproof as advertised.

Samsung first released an IP68 water-resistant phone in 2016, in the form of the Galaxy S7, which has been advertised as water-friendly, but the Australian Competition and Consumer Commission (ACCC) says this amounts to false advertising.

The ACCC reviewed over 300 Samsung advertisements before making the allegations, and said the main issue was in the way Samsung advertised the phones being used in beaches and pools, despite the IP68 certification only applying to use in fresh water.

IP68 certified phones are technically water-resistant, not waterproof, and specifically for depths up to 1.5 meters and for 30 minutes or under.

In a statement, ACCC chair Rod Sims said: "The ACCC alleges Samsung's advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water, including in ocean water and swimming pools, and would not be affected by such exposure to water for the life of the phone, when this was not the case.

"Samsung showed the Galaxy phones used in situations they shouldn't be to attract customers."

Samsung has already responded to the ACCC's claims, and plans to defend itself in court.

It said in another statement: "Samsung stands by its marketing and advertising of the water resistancy of its smartphones. We are also confident that we provide customers with free-of-charge remedies in a manner consistent with Samsung's obligations under its manufacturer warranty and the Australian Consumer Law. Customer satisfaction is a top priority for Samsung and we are committed to acting in the best interest of our customers."

Sponsored Content