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Bose says new earbuds will be better than Amazon's Echo buds

Bose says its next earbuds will be better than Amazon's Echo buds.

The audio company has allowed the retail giant to use its noise reduction technology in its latest headphones - the first time they've allowed another firm to do this - but they have made it clear that something bigger is in the pipeline for their own release.

A spokesperson told The Verge: "Amazon is using Bose Active Noise Reduction in the Echo Buds, which is different than Bose Active Noise-Cancellation.

"The performance target for Echo Buds was set by Amazon, and the Bose active noise-reduction system used to achieve that target minimizes background noise as you move throughout your day.

"Bose's noise cancelling headphones, like the QC35IIs and the Bose Noise-Cancelling [Headphones] 700, use proprietary active noise-cancellation technology -- exclusive to Bose -- to dramatically decrease the full-spectrum of noise in everyday places, as well as much harsher, challenging environments, like planes or city subways..

The company confirmed the technology used to actually cancel noise - rather than just reduce it - is saved for its own products.

The spokesperson added: "Bose's active noise-cancellation technology is only available in Bose headphones.

"It uses a combination of Bose active and passive noise-cancelling technologies, microphones, digital signal processing, and an acoustic design and electronics package to deliver unrivaled performance."

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