The online streaming platform is running a trial for a small number of Android devices which allows viewers to play content at varying speeds - from 0.5x all the way up to 1.5x - with the company clarifying that there's no guarantee it will be a "permanent" addition to the service.
A spokesperson said: "We're always experimenting with new ways to help members use Netflix.
"This test makes it possible to vary the speed at which people watch shows on their mobiles. As with any test, it may not become a permanent feature on Netflix."
Filmmaker Brad Bird - known for the likes of 'The Incredibles' and 'Mission: Impossible - Ghost Protocol' - has hit out at what he described as a Spectacularly bad idea".
Judd Apatow - who co-created 'Love' for Netflix - has also been outspoken about the test feature.
He tweeted: "Don't make me have to call every director and show creator on Earth to fight you on this.
"Save me the time. I will win but it will take a ton of time. Don't f**k with our timing. We give you nice things. Leave them as they were intended to be seen."