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Instagram launches new app Reels to compete with TikTok

Instagram has launched a new TikTok-inspired app called Reels.

Although the Facebook-owned social media app's director of product management, Robby Stein, has insisted Reels is different to TikTok - the biggest video-sharing platform, the idea appears pretty similar.

He said:"No two products are exactly the same, and at the end of the day, sharing video with music is a pretty universal idea we think everyone might be interested in using. The focus has been on how to make this a unique format for us."

Just like TikTok, users will be able to select music to create memes and fun clips to.

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