The collaboration focuses on joint marketing, knowledge sharing and the creation of tourism offerings that showcase the natural, cultural and historical assets of both nations.

By working together, Oman and Rwanda aim to attract a broader range of international travellers, encourage longer stays and deliver high-quality experiences rooted in authenticity.

Oman’s tourism appeal is built around its dramatic deserts, rugged mountain landscapes, unspoiled beaches and centuries-old heritage sites. Rwanda, by contrast, is internationally recognised for its lush volcanic scenery, wildlife-rich national parks and strong eco-tourism credentials and fficials believe the combination of these contrasting yet complementary destinations can create compelling narratives for travellers seeking meaningful and diverse experiences.

Sustainability sits at the heart of the partnership as both countries have committed to protecting natural environments, cultural landmarks and historical sites while expanding tourism infrastructure and services.

The approach is designed to balance visitor growth with conservation and community engagement, ensuring tourism contributes positively to economic development without undermining ecosystems or heritage.

Travel agencies, tour operators and hospitality providers in both countries are being encouraged to develop joint projects and packages. in a bid to drive innovation, raise service standards and enhance the global competitiveness of Oman and Rwanda as destinations. I

Oman brings expertise in luxury, cultural and heritage tourism, while Rwanda has earned global recognition for eco-tourism and wildlife experiences. Sharing best practice in product development, sustainability and marketing will help both nations diversify their offerings and strengthen professional capabilities across the sector.

Targeted international marketing campaigns are planned to boost visibility, which will highlight Oman’s deserts, coastlines and historic landmarks alongside Rwanda’s volcanoes, national parks and conservation-led tourism in order to appeal to travellers seeking authenticity, nature and cultural depth. The campaigns aim not only to increase visitor numbers but also to encourage higher-value travel and longer stays that benefit local communities.