A study commissioned by hotel chain Hampton by Hilton of 2,000 people has found that 29 per cent of people would rather be shown "authentic" snaps from a holiday destination, rather than the ideal images posted online by the company and by holidaymakers vying to get the most perfect Instagram shot.
And it is 'hot dog legs' pictures that annoy people the most, with 26 per cent admitting that these are the most annoying photos that make it to social media.
This has inspired Hampton by Hilton to launch the 'This is Real Travel' campaign and have hired documentary photographer Ian Weldon to take "real" photos of some of the most popular destinations around the United Kingdom.
He said: "This series is all about celebrating those heart-warming and often humorous connections that happen when we travel. I hope it shines a light on the fun and friendliness that can be found in every single type of trip. The images bring to life the real side of travel by celebrating the connections that make travelling experiences so special but often don't make the photo album."
Whilst Tal Shefer, vice president of Hampton by Hilton Europe, the Middle East and Africa, added: "With nearly 20 per cent of Britons admitting they would like to see people using no filters for travel photography in 2020, we couldn't be happier to partner with Ian Weldon to launch our This Is Real Travel campaign."