The Tripadvisor study, titled 'Beyond Covid-19: The Road to Recovery for the Travel Industry', revealed that people are much more keen to stay near home and go for holidays of three to five days after the lockdown period.
And nearly two thirds of travellers (68 per cent) are already thinking about where they want to travel to next, with relaxing holidays at the top of the list when it came to new destinations.
Kanika Soni, chief commercial officer for Tripadvisor, said: "Our path to recovery will depend on the steps the industry takes to prepare for the road ahead - not just in terms of new standards and practices but also in how we collectively educate and engage consumers in a new, more thoughtful way of travelling."
Whilst Martin Verdon-Roe, general manager of hospitality solutions, Tripadvisor, added: "For hospitality businesses, the report offers plenty of reasons for cautious optimism. There are clear signs that many consumers have a strong desire to dine out and travel again when they are allowed to do so, but when they do they will bring a new set of expectations with them. Businesses that adapt quickly to embrace safety, flexibility and transparency will have a clear competitive advantage to communicate to consumers and that could prove crucial in hastening their recovery."